If you’re like most of my clients, you’re already starting to map out your Fall launches. Perhaps you’re even considering hiring some team members to help – like a Tech VA, Graphic Designer or Copywriter.
Before you rush into creating content and hiring a team, make sure that you have spent a solid amount of time on creating a launch PLAN.
“Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent Return on Energy!” – Brian Tracy (click to tweet it!)
First, you’ll want to know your marketing strategy. How are you promoting your offering? For example: are you promoting a series of 3 webinars that then leads to your Sales Page? How are you promoting the webinars? Through email, social media, video?
You’ll want this marketing strategy clearly laid out before you start developing a detailed plan, creating content or hiring a launch team.
Why? Because this strategy informs EVERYTHING else – the content you create, the tasks you’ll need to accomplish, the team members you need to hire and what they’ll actually be doing.
If you hire before you have this marketing plan, then you may find that your team members come on and they’re not clear on what needs to get done. You may feel like you’re not being supported or that you have to jump in and do everything yourself. Sound familiar?
So first step: know your marketing strategy and then run it by your mentors, coaches, strategists, trusted colleagues for feedback BEFORE you start creating the detailed plan or hiring team.
And if you’re ready to create your 2017 launch marketing, project and team plan, join us for our upcoming Launch Like A Boss workshop in February! Sign up here.