I’ve worked on 4, 5, 6 and 7 figure launches.
And do you want to know what they all had in common?
They all needed to be planned out in advance.
A minimum of 3 months in advance.
“But, Nicoleeeeee….” you’re probably saying.
“That sounds like overkill.”
“I’m an action-taker, I have an idea and I just go with it — no time for planning.”
OK, this is the biggest misconception EVER… that Planners don’t take ACTION.
It’s just not true.
Of course, there are some people that plan and never do ANYTHING, but there are also people that take action and never see any real results.
So no matter the size of your program and no matter your financial goals, you need a well thought out roadmap — and it starts with putting pen to paper (or drafting up an Evernote — whatever your fancy.)
The benefits of a well thought out plan:
You can take the time to figure out what makes the most sense for your launch. Is it worth it to do 3 webinars, or a Periscope challenge — what makes the most sense for you and your audience? If you don’t know, planning will allow you to schedule in time for market research — see how your people like to connect with you (and figure out if you even like Periscope…)
You have time to bring on a team (even if it’s just you and your cousin). Map everything out and then figure out what can be delegated. If you’re bringing on someone new, they should start well before your launch to get up to speed. There is a huge learning curve when working with new peeps and it’s better to get over that hump BEFORE you’re in crunch time.
You have time to tell your team what the heck is going on and get their feedback. Are they available on the weekends you need them? Does your plan actually make sense? Are there holes in your plan that can easily be filled with some team feedback? Seriously, you could have the best marketing plan in the world, but if your team doesn’t know your strategy or if they’re confused with a task you assign, and you’re knee deep in a launch and don’t have time to answer it, your fancy, schmancy marketing plan doesn’t matter.
You save money. Remember, time is money. The more time you and your team have, the more money stays in your pocket. Rush jobs can not only lead to lack of quality, but can also lead to rush charges.
EVERYTHING takes longer than you think it will. When you plan in advance, you can add cushion (or testing/tweaking time) to account for road bumps.
Now it’s time for you to take inventory.
Do you have a plan? If you do, take an honest look at it. How can you improve it?
Do you need a plan? Get out your favorite writing tool and get started.
Then come back and share in the comments: What is your biggest struggle when it comes to planning? And how are you taking action when it comes to planning moving forward?