When I’m managing 6 & 7 figure launches, we always start with developing a super detailed plan. We talk about strategy – what needs to happen, when it needs to happen and who is going to do it. 

Plans are crucial for success, especially when you’re managing more than one person (yourself).

But is planning enough?


What happens when you’re in the middle of your launch and your VA has a question about a task, or your designer doesn’t have the direction she needs to create your graphics? 

This is what I’ve heard:

Graphic Designer (1 day before instagram graphics are suppose to be posted): “In the plan it says that I’m creating 10 Instagram graphics for the early bird special – but what is the special? When does it end? What do you want them to look like?”

Virtual Assistant (2 days before the webinar): “It says in the plan that I’m suppose to add your launch webinars to your calendar, but I don’t have access to your calendar. Can you add me?!”

The truth is that some of those things should be listed in your plan IF you actually KNOW what your early bird bonus is when you put together your plan.

But, if you’re like most of my clients, it takes time to sort these details out and sometimes they don’t come together until you’re half way through your launch.

A plan isn’t enough.

A plan alone won’t work. 



A plan is only successful if you actually manage it.



The truth is that someone has to manage your plan, and if you’re not hiring it out then that person has to be Y-O-U.

Here are 5 tips to make your plan & team work for YOU.

  1. Run your plan past your team before your launch and ask them for feedback. What is missing? Do the deadlines make sense? How could it be better? 
  2. Schedule a kick-off meeting to go through the full plan with your team! Cover your vision for the launch, how it will impact your business & the importance of your team’s support. Get them EXCITED and MOTIVATED to kick some launch butt.
  3. Plan weekly meetings for your team to review the status of each task and answer any questions. Talk about what is coming up and make sure that your team has everything they need to execute. (What I usually find is that they don’t and sometimes they’re afraid to speak up, so be direct.)
  4. Actually prepare for your weekly meetings – go into your plan and see how everything is coming along. Are deadlines being missed? What tasks are coming up? This will make the most of your team meeting time.
  5. Be AVAILABLE for questions from your team. Welcome questions. Your team SHOULD have questions. Don’t assume that they should just “know it all.” That’s not how it works.

Now I want to hear from you: What is ONE thing you’ll do to better manage your next plan? Leave a comment and let me know!

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